http://www.hotelmarketing.com/index.php/content/article/hotel_chains_try_new_ways_to_earn_loyalty/

The hospitality industy have been highly touched by the crisis which start last year and most of hotels have seen their occupancy rates fallen. Customers were not really optimistic and took the decision to spend less money in their travel. The price became the first element of decision in the choice of the accomodation and destination.

In order to limitate the drop of their occupancy rates, many hotels who cannot diminuates too much their prices (often due to the high outcomes linked to the workforce) tried to maximize their clientele.

Fidelizing a clientele is so cheaper than finding new guest, that’s the reason why many hotelers have made a lot of effort for keeping their guest. Most of them used their creativity and tried to create an unique environement for seducing their guest. Hotels with an impressive atmosphere (MamaShelter for exmaple) have succeed.

Other hotelers took the choice to offer many advantage for keeping their guest and to increase their loyalty. This year we have seen a lot of offers like 3 night for the price of 2, breakfast offers, special offers for low season or loyalty cards. The reason was to push customers to enlarge their stay but also to push them to come back in the same hotel. Eveything had been done for making the customers felling at home and maximize its satisfaction.

The question is why are we waiting the crisis to do such effort like that? The competiton on the hospitality industry became really hard, taking care of our customers is nowaday a priority. It’s not enough to offer them a bed and a room, we have to push them to come back in our hotels. Although many efforts have been made, there is still a long way for increasing loyalty of guest and hotelers have to focus on that fro facing the crisis.

Aggregator Site

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Aggregator Site

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On Twitter and in the Workplace, It's Power to the Connectors

Times have changed, although having good skills and experience was enough for knowing sucess and having a career, it seems that new element have rised and became necessary to developp yourself on the job market. Effectively, being interpesonally pleasant and a good realtion organizer is now crucial skills.

In the world of communication and internationalisation, networking and maintaining relationships are indispensable. We have understood that working alone was impossible and that everybody is more efficient when he works with a team. It allows to increase it’s reactivity and it’s performance because you can ask people of your network to help you in a task which you are not used to. It’s an exchange of skills and information. Having a network is sharing.

Success of tools like Facebook, Twitter or Myspace show that nowadays, the network is primordial for reaching success. Having a well organised adress book is a competitive advantage you can push forward for differenciate yourself from others. Company are so intersted in increasing their connection, their influence area. Why are we waiting for offer them our connections? We have to learn those skills, to make the effort to link ourselves to other throught community website.

People who have the power are not the one we think. Effectively, the power is now in the relationship and the connections. The one who are able to put 2 elements in contact possess the power and so an important place in the company. In conclusion we can affirm that everybody have to take care about its relation and adress book. It could become a tool who help you for your career.

Tripwolf Vs Wayn

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The only hotel to have two Michelin three-star restaurants.

I chose to talk about this article because this is the first time in the world that a luxury hotel gets two restaurants with 3 Michelin stars. When we know how difficult it is to obtain and retain star Michelin, the Four Seasons Hotel Hong Kong Macau carries a fine achievement.

Focusing on obtaining quality cuisine seems to be the appropriate strategy for the Four Seasons Hotel. With two different type of restaurant, a Chinese and French, it offers to its customers a wide range of high quality service.

We might be questioned on the relevance of such a policy, but it seems obvious: by creating a partnership with two restaurants, the hotel creating a true Win-Win relationship.

It is undeniable that a gastronomical restaurant represent high expenses for the hotelier, but it may provide in return a broad impact both on the financial and notoriety level.

Indeed the restaurant take advantage of luxurious accommodation and an interesting traffic area. On the other hand, the hotel could seen its occupancy rate increasing because many clients will decides to stay or to book the hotel after dinner.

In addition, it allows a good promotion and increase awareness of both elements. Their image, in the minds of consumers, will increase. It will allow them to take benefits of a strong competitive advantage.

In the hospitality industry, actually Currently about a profound changethe Four Seasons Hotel Hong Kong Macau seems to have found an excellent way to differentiate from the competition.

The only hotel to have two Michelin three-star restaurants.

Reverse Auctions

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OTA Characteristics

1. Customer reach

Having more in paying less and without having too many contraints in booking or any other kind of reservation.

2. Customer communication methods

Presence on Website, Tv, many public transport (Metro, Bus), Spam and email sent thanks to a guest list.

3. Types of products sold

Hotels, Flight, activities, Car rental

4. Special Promotion capabilities

Sales, packages during low season, Best rates, Mysterious sales.

5. Online booking conditions + fees

Online booking conditions are always different from one to another OTA. Sometimes you have to pay a "Deposit" and paying at the departure / Nevertheless, according to the high demand emanating from customers, you have to pay directly in order to give a guarantee to the OTA. Could also made Credit Card printing/ verification. Fees coming when you wants to make a modification, for some reporting file.

6. Affiliate program - yes/no

Yes we can!

7. Affiliate program payment structure

http://www.expedia.fr/daily/services/affiliation.aspx

8. Info for hotelier