I chose to talk about this article because this is the first time in the world that a luxury hotel gets two restaurants with 3 Michelin stars. When we know how difficult it is to obtain and retain star Michelin, the Four Seasons Hotel Hong Kong Macau carries a fine achievement.
Focusing on obtaining quality cuisine seems to be the appropriate strategy for the Four Seasons Hotel. With two different type of restaurant, a Chinese and French, it offers to its customers a wide range of high quality service.
We might be questioned on the relevance of such a policy, but it seems obvious: by creating a partnership with two restaurants, the hotel creating a true Win-Win relationship.
It is undeniable that a gastronomical restaurant represent high expenses for the hotelier, but it may provide in return a broad impact both on the financial and notoriety level.
Indeed the restaurant take advantage of luxurious accommodation and an interesting traffic area. On the other hand, the hotel could seen its occupancy rate increasing because many clients will decides to stay or to book the hotel after dinner.
In addition, it allows a good promotion and increase awareness of both elements. Their image, in the minds of consumers, will increase. It will allow them to take benefits of a strong competitive advantage.
In the hospitality industry, actually Currently about a profound changethe Four Seasons Hotel Hong Kong Macau seems to have found an excellent way to differentiate from the competition.
The only hotel to have two Michelin three-star restaurants.
