The only hotel to have two Michelin three-star restaurants.

I chose to talk about this article because this is the first time in the world that a luxury hotel gets two restaurants with 3 Michelin stars. When we know how difficult it is to obtain and retain star Michelin, the Four Seasons Hotel Hong Kong Macau carries a fine achievement.

Focusing on obtaining quality cuisine seems to be the appropriate strategy for the Four Seasons Hotel. With two different type of restaurant, a Chinese and French, it offers to its customers a wide range of high quality service.

We might be questioned on the relevance of such a policy, but it seems obvious: by creating a partnership with two restaurants, the hotel creating a true Win-Win relationship.

It is undeniable that a gastronomical restaurant represent high expenses for the hotelier, but it may provide in return a broad impact both on the financial and notoriety level.

Indeed the restaurant take advantage of luxurious accommodation and an interesting traffic area. On the other hand, the hotel could seen its occupancy rate increasing because many clients will decides to stay or to book the hotel after dinner.

In addition, it allows a good promotion and increase awareness of both elements. Their image, in the minds of consumers, will increase. It will allow them to take benefits of a strong competitive advantage.

In the hospitality industry, actually Currently about a profound changethe Four Seasons Hotel Hong Kong Macau seems to have found an excellent way to differentiate from the competition.

The only hotel to have two Michelin three-star restaurants.

Reverse Auctions

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Reverse Auctions

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OTA Characteristics

1. Customer reach

Having more in paying less and without having too many contraints in booking or any other kind of reservation.

2. Customer communication methods

Presence on Website, Tv, many public transport (Metro, Bus), Spam and email sent thanks to a guest list.

3. Types of products sold

Hotels, Flight, activities, Car rental

4. Special Promotion capabilities

Sales, packages during low season, Best rates, Mysterious sales.

5. Online booking conditions + fees

Online booking conditions are always different from one to another OTA. Sometimes you have to pay a "Deposit" and paying at the departure / Nevertheless, according to the high demand emanating from customers, you have to pay directly in order to give a guarantee to the OTA. Could also made Credit Card printing/ verification. Fees coming when you wants to make a modification, for some reporting file.

6. Affiliate program - yes/no

Yes we can!

7. Affiliate program payment structure

http://www.expedia.fr/daily/services/affiliation.aspx

8. Info for hotelier

A short analysis of Hotels & Preference

http://www.slideshare.net/thibaulthutter/hp-analysis

What makes an excellent hotel website?

This article, written by Aidan Huang was really relevant. Effectively, through his article, the author spotlightthe fact that website are the most important tools for convincing people to choose an hotel rather than an other.

With their website, hotelkeepers try to catch the attention of the their potential customers This explains why many companies pays astronomical sums in developing their website.Nevertheless, a website could be at the same time, less expensive and more fruitful than classical other media of comunnication. It depends on who is targeted, hisbehavior and habits of consumption.

Thanks to the website, the customers is directly in contact with the

hotel, there is no more intermediaries. In addition to the fact that he can find every information he wants, the Website allow him to have a direct and personnalized feedback. We can observe the rising of many social services like Twitter, Facebook or MySpace in new hotel’s website. The main idea is now to share an experience.

Then, nobody can denied that we are more enthousiastic about a quality, intuitive and desinged website. This powerful tool must be seen as an invitation : it must transcribe the atmosphere of the etablishement, the targeted clientele but above all, convince the consumer that the hotel will suit him perfectly.

In order to optimize websites’ performance, hoteliers are nowadays playing with colors, languages (more or less rich) or animations and it is not unusual to compare website as some real work of art.