A short analysis of Hotels & Preference

http://www.slideshare.net/thibaulthutter/hp-analysis

What makes an excellent hotel website?

This article, written by Aidan Huang was really relevant. Effectively, through his article, the author spotlightthe fact that website are the most important tools for convincing people to choose an hotel rather than an other.

With their website, hotelkeepers try to catch the attention of the their potential customers This explains why many companies pays astronomical sums in developing their website.Nevertheless, a website could be at the same time, less expensive and more fruitful than classical other media of comunnication. It depends on who is targeted, hisbehavior and habits of consumption.

Thanks to the website, the customers is directly in contact with the

hotel, there is no more intermediaries. In addition to the fact that he can find every information he wants, the Website allow him to have a direct and personnalized feedback. We can observe the rising of many social services like Twitter, Facebook or MySpace in new hotel’s website. The main idea is now to share an experience.

Then, nobody can denied that we are more enthousiastic about a quality, intuitive and desinged website. This powerful tool must be seen as an invitation : it must transcribe the atmosphere of the etablishement, the targeted clientele but above all, convince the consumer that the hotel will suit him perfectly.

In order to optimize websites’ performance, hoteliers are nowadays playing with colors, languages (more or less rich) or animations and it is not unusual to compare website as some real work of art.